Our Story - new

This is CLOAK. This is our clothing brand. But more importantly, this is 
your clothing brand.  

Something has been missing from our lives: clothing for people like us. The apparel options that the fashion industry has given to us are pretty much all the same, and the brands marketing to us don’t really know who we are. That’s why we created CLOAK, the first high-end apparel brand for our community. We set out to create clothes that fit our lifestyle AND our bodies. Clothes that are cool, and comfortable, and ultimately make sense for us. Clothes that we actually want.

Our goal in building this brand is to give you a voice. We want to create a brand that listens to what you need and gives you what you’re missing. Most importantly, we want CLOAK to be a brand that you’re proud to represent. That is the pounding heart of CLOAK.

Over the years we’ve been inspired by YouTube and our communities, and we hope that in return CLOAK will inspire you. So, thanks for taking this journey with us.



Markiplier and Jacksepticeye

~ Creators of CLOAK ~

Hidden in Plain Sight