At Cloak, we see you — the problem solvers, the lore builders, the fearless quest-takers you are. Born from a vision to champion the underestimated, Cloak isn’t just apparel; it’s a statement. You’re more than a label. You’re heroes in epic narratives, adventurers in uncharted territories, all deserving threads that meet you beat for beat. We’re constantly pushing the boundaries, surprising you with what you want and dazzling you with what you didn’t even know you needed. This isn’t just gear; it’s a community forged by one of you, for all of you, because you deserve nothing less.

Join us if you belong
SHOP BY CATEGORY
SHOP BY CATEGORY
SHOP BY CATEGORY
SHOP BY CATEGORY
SHOP BY CATEGORY
SHOP BY CATEGORY
SHOP BY CATEGORY
SHOP BY CATEGORY
SHOP BY CATEGORY

Welcome to the paradox that is Cloak. We masquerade as a clothing brand, but let's cut through the chatter. We're an uprising in apparel form, dreamt up by the one and only Markiplier. Think of us not just as a brand, but as a conspiracy of the creative, hidden in plain sight for those in the know.

DIG DEEPER

Become a disciple and be protected eternally under the cloak.

Join the cult-err community

THE SACRED JOURNEY

PLEDGE YOUR ALLEGIANCE

Join the fold and receive a blessing of 40 points to start your journey.

PROVE YOUR DEVOTION

Every purchase deepens your connection, earning you points as tokens of your faith.

REAP THE REWARDS

Trade your points for treasures, discounts, and perhaps even a glimpse of the ultimate truths.

HIDDEN IN PLAIN SIGHT

A COMMUNITY FORGED BY ONE OF YOU... FOR ALL OF YOU

FOLLOW THE MOVEMENT